Web Strategy, Web Marketing and Social Media by Jeremiah Owyang May 1, 2010

• Social Commerce Breakdown: How Levi’s and Facebook Prompt Your Friends To Improve Your Buying Experience
  In the future, the difference between social networks and corporate websites will be hard to distinguish.

  [With social recommendations, consumers can auto-populate a 'shopping cart' to their friends --even before they've logged into the retailer's website]
  HP’s social strategist Tony Frosty Welch gestured for me to check out Levi’s recent social moves, his instincts were right, this [...]

• Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified)
  A Collaborative Effort Between Two Firms:  Web Analytics Demystified and Altimeter Group
  It’s just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we’re continuing our cadence here at Altimeter Group of publishing widely available reports under the spirit of Open Research.  This time, it’s different, we’ve [...]
• First Take Analysis: Facebook’s Crusade of Colonization
  Today marks yet another important era in Facebook’s saga, they are expected to make a big push to extend the Facebook experience to every webpage.
  Today, I attended the f8 developer conference hosted by Facebook, they’ve made some key announcements on what they want their developers to do.  While there’s a lot of news sources and [...]
• Matrix: Building and Managing Your Online Career Reputation (Unvarnished, LinkedIn, Blogs, and More)
  In the digital world, expect your clients, new boss, and recruiters to review your online footprint.  In fact, a Microsoft study “showed that 70 percent of hiring managers have rejected candidates because of what they found on line. It’s not all bad news, though. 85 percent said they were influenced by positive online information.”  With [...]
• People on the Move in the Social Business Industry: April 18, 2010
  In an effort to recognize the changes in the social media space, I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks:

  Also, my submission form has changed to a new URL, the former Google form was [...]

• Framework and Matrix: The Five Ways Companies Organize for Social Business
  Yesterday’s webinar, you can view all slides (including these graphics below, and recording) on getting your company ready for social included a section on organizational models. I wanted to share more in the usual web strategy matrix style as 5 minutes on a webinar isn’t really enough to do a complicated topic justice. Interestingly [...]
• Social Strategy 3/3 Webinar Recording and Slides: Getting Your Company Ready
  We finally completed our final third webinar in our social strategy trilogy. It’s been great sharing our insights and widely releasing it to the community, and I hope you enjoy this final segment. The topic? Getting your company ready internally through research, processes, organizational models, policies, resources, and more.

  Social strategy getting_company_ready_apr14_final
  View more [...]

• First Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem
  The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry.  Help your boss fight through the clutter, send them this post.
  Summary: Twitter has launched Promoted Tweets, combining paid and organic media. Brands can now advertise [...]
• Social CRM Webinar Part 1: The 5Ms and Marketing Use Cases (Slides and Recording)
  The Market Took to the Social CRM Use Cases
  The Social CRM report by the Altimeter Group is a hit.  Within 30 days it has received over 30,000 views, been touted as the “Most Viral BtoB Report,” and brands and SCRM vendors are aligning their roadmaps with the use cases. There were over 800 registrants [...]
• Matrix: How To Choose Social Media Programs by Brand, Lifestyle, Product or Location
  Brands confused by choices on how to deploy social media programs
  I recently spoke to the global marketing team at a large technology company, and one of the questions being wrestled with was deciding if social media efforts should be setup by brand, vs product teams wanting to create their own unique pages and experiences.  A [...]

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