If you are a startup product company, there are 5 ways to increase your earnings. The gist is -
1. Get more leads (Internet marketing, social media chitchat, viral marketing, website feedback form, paid database, cold call, email marketing, sponsored advertisement , Trade shows)
2. Convert more leads to customers (customer relationship management by heart, sell benefits, market success, Keep it simple stupid, engage your prospects emotionally, build up your prospect lock-in strategy by giving them limited free access to your product benefits, Provide verifiable reviews, testimonials and feedback, encourage multi directional conversation, focus on customer need)
3. Increase the number of times those customers buy (Repeat sales by discounted sales, contest, coupons, value additions, free updates, newsletters, announcements)
4. Increase the average price point of sales
5. Increase profit margin by cutting costs (Process streamline, automation)
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