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May 4, 2010 By 10 Comments

Web Strategy : 7 simple social media strategy for social media success

93136022 25afa7e458 m Web Strategy : 7 simple social media strategy for social media success
Image by Ludwig Gatzke via Flickr

Web Strategy : 7 simple social media strategy for social media success : We are almost familiar with the SEO (Search Engine Optimization)as an integral part of Internet Marketing strategy. SEO is a traditional way of doing web promotion. But now we have a brand new sources of traffic and buzz through social medias. Social networking should be your another important part of your online marketing strategy.

SMM or social media marketing refers to the creation and distribution of content through social network sites (SNS) and optimizing this process is called the social media optimization. SMO also helps indirectly in SEO and branding for your web business. Creating viral content and promoting by placing link are a part of SMO but you need to actively participate in social media discussions and to create an online reputation of yours. It’s not a single day task and patience is a virtue. The most vital part is where to start and how to start your social media marketing.

As an integral part of your web strategy, I am discussing here 7 simple steps to social media success.

1. Optimize your website for social media by increasing your linkability by adding a blog, white paper, articles, resources, pods, videos, slide shows etc. The original content of your website should be properly tagged. Buttons to share them is a must for your website. Submit each of your post to strong social media sites and social bookmarking sites. You can also use RSS to syndicate your content.

2. Create true social profile with as much details as possible in professional social media sites like LinkedIn and FaceBook. Grow your network gradually. Do it everyday.

3. Join forums, local groups, interests, discussion boards, meet ups. Make genuine and valuable contribution. Don’t hard sell. Do pull marketing by providing the right information and right answers.

4. Start a personal blog and write about your own opinions and share your knowledge. Build up your own reader base and then connect it to your corporate website.Encourage people to comment and reply to each comment. submit your blog to strong social sites.

5. Bookmark each of your post to all good bookmarking sites. You can integrate Twitter to your blog for automatic posting to Twitter from your blog or to your blog from Twitter.Regular work on 6-7 good bookmarking sites such as delicious, Reddit, Technorati, Digg, Twitter, Disqus, stumble upon, Propeller, Squidoo, Slideshare etc is good web strategy for your web promotion.

6. Use Yahoo answers, Mahalo, LinkedIn groups to contribute in areas of your expertise. Provide useful answers with proof and link back to your site. Do it regularly. Make a routine.

7. Seek and get genuine good reviews for social professional sites like LinkedIn,yelp, epinions,Google places etc. This will help you in long run. You might not get the immediate result but you will get new good leads and repeat customers in long run. Always remember to add value and never ever spam!


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About Debajyoti

Debajyoti Banerjee is the Founder and CEO of Seven Boats Info-System Pvt. Ltd. - A full service digital marketing company in India. Debajyoti is an experienced SEO expert and Internet Marketing consultant from Kolkata, India. As a web entrepreneur and online marketing strategist, he is helping many companies to transform their businesses to the next level of success by 1) making their websites convenient, interactive and immediate; 2) helping them to reduce cost and increase efficiency; 3) making their websites more flexible and 4) helping them to get more global customers.

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