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June 17, 2010 By 2 Comments

Social Media ROI – Examples with some thought provoking numbers

Whenever you include social media optimization in your Internet Marketing campaign, there comes an obvious question “What is the Social Media ROI?”  How to measure the Social Media ROI? Firstly, before discussing about how to measure Social Media ROI in my coming posts, I want to show you this excellent video where you get various examples of Social Media ROI that give you some thought provoking numbers. Many big brands are now coming into Social Media Marketing. Watch this video for a good idea on what can be your Social Media ROI.

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About Debajyoti

Debajyoti Banerjee is the Founder and CEO of Seven Boats Info-System Pvt. Ltd. - A full service digital marketing company in India. Debajyoti is an experienced SEO expert and Internet Marketing consultant from Kolkata, India. As a web entrepreneur and online marketing strategist, he is helping many companies to transform their businesses to the next level of success by 1) making their websites convenient, interactive and immediate; 2) helping them to reduce cost and increase efficiency; 3) making their websites more flexible and 4) helping them to get more global customers.

Comments

  1. Jamie Turner says:
    June 18, 2010 at 2:43 am

    Hi, Debajyoti –

    Thanks for your post about social media ROI. In the end, that’s the only truly important thing — ROI. If you’re not measuring social media on an ROI basis, you’re just wasting your time.

    If you or any of your readers would like to download a white paper I’ve written called “11 Ways to Measure Social Media” you can do so here:

    http://www.60SecondMarketer.com/Social

    I hope you find it useful.

    Best,
    Jamie Turner
    The 60 Second Marketer

    Reply
    • Debajyoti says:
      June 18, 2010 at 11:46 am

      Hi Jamie,

      Thank you for your comment. Yes I agree with you that if we can’t measure the social media ROI the right way, it’s a waste of time. Social Media does not happen by magic. I’ll definitely check your white paper. I am sharing some of my personal thoughts on how to measure the social media ROI in simple ways.

      1) Define what is your Business Goal (Product/service/marketing/sales)

      2) Market Segmentation – Know who your customers are

      3) Define the right social media campaign – Define messages, define the tone, Define the formats, Define the degree of virality, pick up the influencer, define budget

      4) Select the right social media (Blog/webinar/Facebook/Twitter/Wiki/Forums/Slideshare/LinkedIn etc)

      5) Allocate Resources

      6) Measure the results

      - by traffic ( number of views, number of returning visitors, drop rate, user location, time spent on site etc)

      - By branding ( number of external links, number of social conversations, number of active community users etc)

      - By customer satisfaction (repeat sales, number of interested customers, number of user feedbacks, revenue generated before and after campaign)
      .-= Debajyoti ´s last blog ..Social Media ROI – Examples with some thought provoking numbers =-.

      Reply

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