How to promote a page on Facebook? 5 ways to use Facebook for business

Facebook is a great social utility for connecting people and to promote your business. Since it’s the most trafficked social media site in the world you can potentially reach 200+ million active users. So Facebook is for business if you have right knowledge and if you are armed with social media strategy and right metric. Now the question is how to promote a page on Facebook?

1.Build a busy engaging Page. Add interesting unique content frequently so that your page stays  updated.Use applications like the discussion board , NetworkedBlogs and YouTube video box to add more interesting and engaging content to your Page. Do pull marketing. Give users a valid reason (value)  to become a fan of your Page and engage with you.

2. Utilize the viral nature of Facebook – Update the news feed. The  benefit of creating an engaging page is that every time a fan engages with your page – from becoming a fan to posting a comment or to attending an event – that activity is published to their “news feed” which is seen by all of their friends on Facebook. When a user first logs into Facebook, they see a feed of their friends’ recent activity, so each and every activity of your fans on your page gets shared with a greater network, giving your business more visibility.

3. Draw on your existing network. You most likely already have email subscribers and blog readers – so make sure they know that they can now become a fan of your business on Facebook. Consider emailing your opt-in mailing list, including a link to your page in your email signature, blogging about your Facebook page, and posting a link or badge to your page on your website or blog.

4. Make your Page publicly searchable. By default, your Page will be public so that it can get indexed by search engines and give you the opportunity to drive organic search traffic to your Page. If you don’t notice your page showing up in searches, make sure you have set it to be publicly indexed and searchable. Go to Edit Page and then Settings and set your page to be “Published (publicly visible).”

5. Use Facebook Ads for an extra push. Facebook ads allow you to advertise a website or something on Facebook, including Pages, groups, and events. If you’re familiar with Google Adwords, the system for building and running ads on Facebook is very similar.

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