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May 7, 2010 By 2 Comments

Basic social media strategy outline – 6 goals of a social media campaign

How to formulate a basic social media strategy outline? Well, I have come across this nice article today that describes what should be your basic social media strategy outline. The example here is for a music company or for a band or for a musician/singer.There are six goals of such social media campaign.

Firstly you need to know the primary movement of fans / followers and the purpose of each social media tool. So the 6 goals of a social media campaign to formulate your basic social media strategy should be -

1. Reach more people
2. To keep their fans informed
3. To allow people to sample the product/service (Music here for example)
4. To sell the product/service and merchandise
5. To have content that people pass along to friends
6. To engage their fans to encourage continued interest.

basic social media strategy outline Basic social media strategy outline 6 goals of a social media campaign
Reach – twitter, video, blogs/press, myspace, facebook, reverbnation, ourstage, podcast/internet radio

Inform – twitter, myspace, facebook, reverbnation, ourstage, website, email

Sample – myspace, facebook, reverbnation, ourstage, website, email

Sell – myspace, website, ebay, amazon

Pass along – video, blogs, press, social bookmarking

Engage – video, twitter, website/blog, email

Video sites include youtube, dailymotion, metacafe, blip.tv, yahoo video, Google video, revver, mogulus, vimeo, AOL video, spike, collegehumor, FunnyOrDie, livevideo, veoh

Social bookmarking includes digg, furl, reddit, yahoo buzz, magnolia, delicious, stumbleupon, spurl, propeller

This is the basic social media strategy outline. There are many other parameters to consider for an advanced strategic road-map to your social media success. I’ll discuss more in my next posts.

If you are excited to say something on social media strategy, why don’t submit a post here? Share your opinion, experience or highlight something that I am missing here. Submit your post.

Basic social media strategy outline 6 goals of a social media campaign

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About Debajyoti

Debajyoti Banerjee is the Founder and CEO of Seven Boats Info-System Pvt. Ltd. - A full service digital marketing company in India. Debajyoti is an experienced SEO expert and Internet Marketing consultant from Kolkata, India. As a web entrepreneur and online marketing strategist, he is helping many companies to transform their businesses to the next level of success by 1) making their websites convenient, interactive and immediate; 2) helping them to reduce cost and increase efficiency; 3) making their websites more flexible and 4) helping them to get more global customers.

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  1. Social Media Strategy, Tools and Tactics – The conversation prism and the art of Listening, Learning and Sharing | Debajyoti Banerjee says:
    May 8, 2010 at 8:28 am

    [...] ← Basic social media strategy outline – 6 goals of a social media campaign [...]

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  2. How to promote a page on Facebook? 5 ways to use Facebook for business | Debajyoti Banerjee says:
    May 12, 2010 at 10:02 am

    [...] is a great social utility for connecting people and to promote your business. Since it’s the most trafficked social media site in the world you can potentially reach 200+ [...]

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