Social Media Optimization (SMO)
What is Social Media – Social media is one of many Internet marketing channels, that has the excellent power to go viral. In simple words, it has the brilliant ability to engage your audience in meaningful conversations about your product or service, issue areas, company, and brand.
The social media marketing includes websites that are both Web 2.0 and Web 1.0 – basically you want to be anywhere that enables discussions, sharing, and user-generated content (UGC), such as:
Blogs and Forums
Discussion Boards
Consumer Review Sites
Social Networks
Online Communities
Social Bookmarking Sites
Social News Sites
Social Music Sites
Social document sharing sites
Video and Photo Sharing Sites
Wikis
Here is the social media conversation prism for your better understanding.
Business benefits of SMO – Social media can engage your audience, encourage online conversations that are user-generated, increase your web presence, expand brand awareness, generate publicity (both good & bad) and provide SEO benefits. It helps in
Brand building
Relationship management
Product development
Reputation management
Customer interaction
Customer feedback
Customer support
Community building
Defensive SEO – Yes! Bury your bad press with positive UGC
Why Me?
To promote your business.
For aggressive marketing and brand visibility.
Increased website traffic.
Increased customer base.
Improved search engine rankings.
Affordable rate
Quality work
What do I do for you?
In simple language, I add value to your business. I understand your business requirement. I research. Then I determine where conversations are happening. I respond to conversations that are already happening. I set up buzz monitoring or online reputation management system for your business in place by creating account in Google alert, Google reader,Google blog search, Technorati, Boardtracker or in Co.mments. Then I create a social media road map – a map of the social web as it pertains to your business. Then I start campaign specific social media marketing and tactical deployment for you. Example of some such activities include -
1) Do-Follow social media bookmarking
2) Online Press Release Submission (Includes account creation)
3) Online Video sites profile creation
4) Online Video sites submission
5) Online Podcast sites profile creation and submission
6) FaceBook account (profile / fan page) creation
7) FaceBook friends adding to profile page
8 ) FaceBook fans adding to fan page
9) Twitter account creation
10) Twitter friend following
11) MySpace account creation
12) LinkedIn account creation
13) YouTube account creation
14) RSS feed submission
15) YouTube friend adding
16) Myspace friend adding
17) LinkedIn friend adding
18) Blog Management (150-250 words SEO content)
19) RSS Feed submission
20) Directory submission
21) Comment posting
22) Classified ad/local business listing posting
19) Tweets/Wall posts/Status updates
20) Link exchange
21) Answering to social media questions such as Yahoo answers!
22) Review posting on review sites
23) About Us Wiki/Wiki writing
24) Life streaming
25) Online Article Submission
26) Discussion posting to Google/Yahoo/Other community groups
27) RSS aggregation
28) Various other social media account set up, trust build up, tweaks, tricks and social media marketing.
How do you measure the progress?
I’ll send you various tracking, monitoring and work reports from time to time.
Search Engine Optimization(SEO)
What is Search Engine Optimization? – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines like Google, Yahoo, Bing via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Business benefits of SEO – Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.
Cost-effective Customer Acquisition
There is no payment to the search engines for being indexed. This is important for high volume, low intent phrases which can be expensive in paid-search (eg ‘car insurance’).
It can also be useful for generating visitors on the long tail of search. Many companies bid on these phrases through paid-search, so giving opportunities for those who use an SEO strategy for the tail.
Fixed Costs
The cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimisation costs and lower ongoing optimisation costs. Conversely, paid-search is essentially a variable cost.
Brand Visibility
Think about that search on ‘car insurance’. The big insurance companies are all desperate to make it onto the first page of Google. The ones that didn’t make it either need to buy PPC ads to be seen, which is expensive for such a competitive search query.
Focus on Web Standards / Accessibility
Designing a website for search is an exercise in designing a best practice website. Search engine crawlers notice errors in your code, so valid code is a must for SEO. And that makes for a healthier, more accessible website. Accessible for Google’s crawlers, and for people.
Repeat Business
Customers referred from search engines tend to stick around for longer. Increase customer lifetime revenues via SEO!
Customer Acquisition – Targeted Prospects
Search is demand-driven, so anybody referred from a search engine is hoping that your web page matches their search query. If it does, and you show them all the information they need to see, they may well become your next customer.
Credibility / Brand Perception
“Why aren’t you in Google for ‘car insurance’”? Consumers expect big brand businesses to be prominently placed in Google, so what is the effect if you aren’t on the first page or two?
Findability
Search engines allow you to find relevant web pages even if you only remember snippets of information. A song lyric, a company name, a product review, a person…
Why Me?
Innovative business promotion plan.
Adhering SEO code of ethics.
For aggressive marketing and brand visibility.
Increased and targeted website traffic.
Increased customer base.
Improved search engine rankings.
Affordable rate
Quality work
What do I do for you? –
I help you achieve a noticeable impact on your site’s user experience and performance in organic search result by doing incremental improvements all over your site. Some of these include -
1) Analysing your website
2) Pin pointing the specific problem areas and suggesting solution for improvement
3) Removing the existing barrier on your website
4) Keyword research and competitive analysis
5) Content modification for all pages
6) Page title, page meta and description optimization
7) Anchor text optimization
8 ) Sitemap creation
9) Internal cross linking optimization
10) Listing in Google places
11) Google analytics set up
12) Google webmaster tool setup
13) Broken link rectification
14) Image and ALT tag optimization
15) Header tag optimization
16) Code optimization
17) Canonical URL
18) Duplicate content removal
19) URL rewrite and redirect
20) Robots.txt modification
21) WordPress SEO plugin installation and Site optimization
22) RSS feed creation in Google Feedburner
23) Various other advanced tips, tricks and tweaks
How do you measure the progress?
I’ll send you various tracking, monitoring and work reports from time to time.
Web Consultancy / WordPress Consultancy
I offer consultancy service for Business Strategy, Internet Marketing, Usability, Web development and Productivity tips. I am here to help you make online identity of your business. Stay ahead of your competitors. Let me help your online business run successfully. The business owner will gain lot of valuable ideas, clarity, tools and an action plan that they can start executing on immediately after this consultation. Further analyzing the business requirement, I provide my consultation through a 3 hours chat session and emails along with a detailed business analysis plus Internet marketing strategy report. You can ask me for a free analysis of your website. If I get time, I’ll be happy to help you pointing out the problem areas and sharing some tips. Contact me for discussions.
Other Customized Solution
If you have an existing web business or if you want to start a new web business and if you need a customized solution pertaining to your specific business need, contact me for a complete customized solution.
