Nobody said optimizing a site for search engines is easy, yet many think getting traffic to a website can be achieved simply by a few submissions and advertisements. In fact, many fail to recognize the importance of SEO in driving traffic to a site, which may lead businesses to make catastrophic decision from SEO’s point of view. Search engine optimization is a sophisticated and complex process that one needs to understand first to avoid the common mistakes. And talking about understanding, this is the basic mistake that many webmasters do – they fail to read or understand the Webmaster Guidelines given by Google. The Webmaster Guidelines is free and it is informative enough to give one the basic guidelines to follow while optimizing a site. And since it is from Google – the search engine giant, it is also authoritative. Thus, to avoid the common SEO mistakes or worst still – to avoid getting penalized by Google due to practicing unethical SEO, do not overlook the basic stuff.
Another common SEO mistake is making duplicate content to increase the number of pages of your site. This is more common in e-commerce sites. These sites allow the visitors to sort product lists by various parameters, which in turn, create multiple pages with same content. The user may find the content different, but for the search engines they are the same elements on the page. Similarly, sites with thin content pages can hamper all your SEO efforts. Google and other search engines consider such pages as low quality or duplicate page.
Opting for a poor Content Management System too can ruin your SEO efforts. In fact, there are several CMSs that hardly have the basic SEO features including the ability to select headings, title tags, anchor text etc. On the contrary, there are some CMSs that come with such features but tent to create duplicate content while others are not at all crawler-friendly. Thus, make sure your Content Management System is free from all these errors to reap the fruits of your SEO efforts.
Some over-enthusiast marketers often tend to over-optimize their pages. This too is a basic no-no for the search engine optimizers. Pages that are overly keyword-rich will never help you to achieve a better search ranking; instead it may result in a decrease of conversion rates.
Above-all, the most common SEO mistake that many companies tend to do is selecting the proper time. Most start the process late, if not too late. They fail to understand that for achieving better search result, it is important to implement SEO from the very first day i.e. while create the website itself. SEO plays an important role in technical implementation decisions. And it is always better to do it rightly the very first time, rather than doing it over.
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