Social Media Strategy, Tools and Tactics are very important on deciding your social media success. Before coming to the social conversation prism by Brian Solis, let me tell you what social media is all about.
Social media is a combination of many websites that have the ability to engage your audience in meaningful conversation about a product, service, issue, company, brand or anything that is interesting on this earth. Social media is one of the most important Internet marketing channels that has the powerful ability to go viral. So any website where you can listen, learn and share, is a social media.
Social conversation prism
Before formulating any social media strategy, you need to answer these questions.
What to listen?
Why to listen?
Where to listen?
How to listen?
What to learn?
Why to learn?
Where to learn?
How to learn?
What to share?
Why to share?
Where to share?
How to share?
If you answer this questions in a satisfactory manner to yourself, that would be your first basic social media strategic road map. The social conversation prism is a social media infographics tool to help you achieving this easily. Social media conversation prism is the pictorial representation of all the broad categories of different type of social medias available to promote your business. So from this social conversation prism you’ll get a clear look out of where to listen, to learn and to share your information depending on the type of business you are in. For the rest of the question i.e. what, why and how, you need to answer it keeping your specific business objectives in mind. The conversation prism comes as a very handy tool while setting up your social media strategy.
Check for the latest version of conversation prism
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[...] Discover the social web. To discover a social web, you can get help from social media conversation prism that I described in my previous post. Then you need to filter out the relevant signal from social [...]