How To Optimize 404 Error Page: Thesis Tips

Optimizing your 404 error page is very important for a better website usability, better user experience and to retain your visitors. Today I’ll write about how to optimize your 404 error page. If you are using Thesis WordPress theme, it’s pretty easy to do the same. What is 404 error 404 error page informs visitors that [...]

How To Reduce Website’s Bounce Rate – The Definitive Guide

How to reduce the bounce rate of your website? – Tips, Tricks & Guide to reduce website’s bounce rate Recently I was working on one of my client website (self hosted WordPress site) and came to some definite conclusions about certain ways to reduce the bounce rate of a website. Reducing bounce rate is also [...]

SEO, SMO, Web Strategy, Internet Marketing: Weekly Digest June 6, 2010

How to increase website usability by watching recordings of your real visitors surf your website? Website usability means the ease with which visitors are able to use a website. As I have already discussed about 5 best website usability testing tools and services in my previous post, today I will discuss about GhostRec, a usability [...]

SEO, SMO, Web Strategy, Internet Marketing: Weekly Digest May 30, 2010

SEO, SMO, Web Strategy, Internet Marketing: Weekly Digest May 23, 2010 State of Social Media Marketing: Hype Or Real Business Impact? I just came across an excellent presentation on the state of social media marketing : hype or real business impact by Roy Young, President of MarketingProfs. The presentation talks about present state of social [...]

SEO, SMO, Web Strategy, Internet Marketing: Weekly Digest May 23, 2010

State of Social Media Marketing: Hype Or Real Business Impact? I just came across an excellent presentation on the state of social media marketing : hype or real business impact by Roy Young, President of MarketingProfs. The presentation talks about present state of social media marketing, usage and effectiveness benchmarks, 7 myths of social media [...]

SEO, SMO, Web Strategy, Internet Marketing: Weekly Digest May 16, 2010

Best Blogger Hacks Ever – Tips… Best Blogger Hacks Ever – Tips, tricks, tweaks, hacks and the best free resources for new bloggers: http://bit.ly/bB7vG0 via @addthis 5 Best WordPress Forum Plugins for Easy WordPress Forum Installation Image via Wikipedia Are you looking for best WordPress forum plugins? Forum helps a website to generate more user [...]

How to promote a page on Facebook? 5 ways to use Facebook for business

Image via CrunchBase Facebook is a great social utility for connecting people and to promote your business. Since it’s the most trafficked social media site in the world you can potentially reach 200+ million active users. So Facebook is for business if you have right knowledge and if you are armed with social media strategy [...]

SEO, SMO, Web Strategy, Internet Marketing: Weekly Digest May 11, 2010

How do social media sites affect links and link building? Image via Wikipedia Social media links are somehow similar to voting your content naturally by community users. So from search engine optimization aspect social media has good impact on link building for your website. How Google treats social media links is a different controversy altogether [...]

Basic social media strategy outline – 6 goals of a social media campaign

How to formulate a basic social media strategy outline? Well, I have come across this nice article today that describes what should be your basic social media strategy outline. The example here is for a music company or for a band or for a musician/singer.There are six goals of such social media campaign. Firstly you [...]

Web strategy – What calls to action are useful for a website to get more leads?

Every website has it’s own call to action. But the question that confuses many webmasters is ” What calls to action are useful for a website to get more leads?”  Well, first of all, let me explain what ‘calls to action’ is. Calls to action is the ultimate job done  you want your audience to [...]