The Importance of Market Research for Start-Ups

Market Research is the backbone for any business. Once you fail to do it, your business has thin chances of winning the fierce competition. It isn’t for no reason that larger companies and brands are investing great deal of time and efforts before investing millions of dollar in a market. Such researches allow you to [...]

Brand Building or SEO: What Your Business Require?

No one can deny the necessity of both SEO and brand building for a successful business. However, these two priorities do not always align well, especially for the small businesses. In fact, optimizing a site for brand keywords to achieve higher search ranking will hardly be helpful in creating online brand awareness, as the search [...]

Evil Plans – What you need as an Entrepreneur

Image by David Sifry via CrunchBase I completely agree with Hugh MacLeod what he has written in his upcoming book “Evil Plans”.  Awesome introduction. Everybody needs an EVIL PLAN. Everybody needs that crazy, out-there idea that allows them to ACTUALLY start doing something they love, doing something that matters. Everybody needs an EVIL PLAN that [...]

5 ways to increase your earnings – startups tips

If you are a startup product company, there are 5 ways to increase your earnings. The gist is – 1.  Get more leads (Internet marketing, social media chitchat, viral marketing, website feedback form, paid database, cold call, email marketing, sponsored advertisement , Trade shows) 2. Convert more leads to customers (customer relationship management by heart, [...]

100 things you must know before starting your new business – Entrepreneur advices

Image via Wikipedia The question is – “What do you wish you knew before you started a business?” Most of the start up companies and young entrepreneurs have this particular question in mind before stepping in to new business. I have recently stumbled upon a nice article which says 100 things you must know before [...]