Business And personalized social recommendations Some times back, consumers are recommended to purchase products or services, form acquaintances, family, salespeople, and perhaps even from celebrity endorsements on TV or radio. But now they are also following many social websites. Here the web offers vast access to a variety of products and services. So, now the [...]
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How to utilize personalized social recommendations for small business
Filed Under: Social Media Tagged With: Facebook, recommendation services
Managing Your Online Reputation
Online reputation is all about what people are talking about you. And by people we mean everyone – your customers, fans, brand evangelist, ex-employees etc. So the first thing that you need to know is what your reputation is in the market. How people are seeing you or your company, products and services? Is there [...]
Filed Under: Social Media Tagged With: Facebook, reputation management, Twitter
How to add customized content/FBML tab to Facebook fan page
Adding customized content to your Facebook fan page will surely give your fan page a unique professional look, which is very much essential for well branding of your page. . How will it look when you have a unique welcome page rather than the default Facebook wall? You can see the difference. you can add [...]
Filed Under: Social Media Tagged With: application, click, custom content, Facebook, facebook fan page, fan page, FBML, Social media, static FBML, Step, step 6, step 8, tab
Social Media ROI – Examples with some thought provoking numbers
Whenever you include social media optimization in your Internet Marketing campaign, there comes an obvious question “What is the Social Media ROI?” How to measure the Social Media ROI? Firstly, before discussing about how to measure Social Media ROI in my coming posts, I want to show you this excellent video where you get various [...]
Filed Under: Social Media Tagged With: Business, idea, Internet marketing, Marketing, marketing campaign, Media, media optimization, Optimization, Social media, Watch
Social Analytics Lifecycle and Social Media Strategy: A Graphical Framework
For any organization who wants to go social, social analytics life-cycle is very important. If your social analytics lifecycle is right then your job of social media optimization is almost half-done. But what is social analytics lifecycle? In simple words, it is a framework for an organization to go for social media optimization. This is [...]
Filed Under: chart, Social Media Tagged With: Business, CRM, Framework, graph, graphical framework, john lovett, Marketing, Marketing and Advertising, Media, media optimization, Optimization, relevant signal, reputation management, Social media, social noise, social strategies, social web, Strategy, strategy execution, web
State of Social Media Marketing: Hype Or Real Business Impact?
I just came across an excellent presentation on the state of social media marketing : hype or real business impact by Roy Young, President of MarketingProfs. The presentation talks about present state of social media marketing, usage and effectiveness benchmarks, 7 myths of social media marketing practice, industry wide participation, Comparing Facebook and Twitter by [...]
Filed Under: Social Media Tagged With: Business, business impact, charts and graphs, depth discussions, Facebook, Impact, Internet marketing, MarketingProfs, Media, media marketing, Small business, SMO, Social, Social bookmarking, Social media, Twitter, web business
How to promote a page on Facebook? 5 ways to use Facebook for business
Image via CrunchBase Facebook is a great social utility for connecting people and to promote your business. Since it’s the most trafficked social media site in the world you can potentially reach 200+ million active users. So Facebook is for business if you have right knowledge and if you are armed with social media strategy [...]
Filed Under: Social Media, Web strategy Tagged With: Facebook, Google, NetworkedBlogs, Online Communities, Social media, Social network, Web feed, Web strategy, Website, YouTube
How do social media sites affect links and link building?
Image via Wikipedia Social media links are somehow similar to voting your content naturally by community users. So from search engine optimization aspect social media has good impact on link building for your website. How Google treats social media links is a different controversy altogether but my experience says any incoming link form social media [...]
Filed Under: SEO, Social Media Tagged With: Backlink, Google, PageRank, Search Engine Optimization, Social bookmarking, Social media, Web search engine, Website
Social Media Strategy, Tools and Tactics – The conversation prism and the art of Listening, Learning and Sharing
Social Media Strategy, Tools and Tactics are very important on deciding your social media success. Before coming to the social conversation prism by Brian Solis, let me tell you what social media is all about. Social media is a combination of many websites that have the ability to engage your audience in meaningful conversation about [...]
Filed Under: Data visualization, Social Media Tagged With: Brand, Brian Solis, Business, Conversation Prism, Internet marketing, Marketing and Advertising, Social media, Strategy
Basic social media strategy outline – 6 goals of a social media campaign
How to formulate a basic social media strategy outline? Well, I have come across this nice article today that describes what should be your basic social media strategy outline. The example here is for a music company or for a band or for a musician/singer.There are six goals of such social media campaign. Firstly you [...]
Filed Under: Social Media, Web strategy Tagged With: AOL, Dailymotion, Facebook, Google, Metacafe, Social media, Social network, Veoh, web marketing, Web strategy, Yahoo, YouTube
